London Fashion Week Mania
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This is one project that has driven everyone up a rather steep learning curve. Originally brainstormed as a vehicule to build bridges between the fragmented areas of London Fashion Week, the project has crossed bridges between two companies, pushed people to almost jumping off them and exposed our need for good engineers.
The idea was to blend the new technology and fashion by providing an online ‘hub’ that gathered live information from the London Fashion Week Venue in Covent Garden, and the London Fashion Week Lounge at Topshop Oxford Circus Store. Photobooths were set up in both venues, inviting Topshop customers and LFW atendees to take their photographs that were then uploaded directly to www.topshop.com/londonfashionweek/photobooth Topshop’s online editor and photographer could directly upload content onto the website from Mac Station set up at LFW Covent Garden. The plan was to install webcambs in the Topshop Oxford Circus Store window, the London Fashion Week Venue and the NewGen Cafe and broadcast live footage to the website as well as to a London Fashion Week Lounge at Topshop Oxford Circus. However, due to miscommunications, doors chewing ethernet cables and general LFW chaos, this ended up with three webcams at Covent Garden, and 30 minutes of recorded webcam footage.
The Aperture Area at London Fashion Week, Covent Garden
The Macbooth at London Fashion Week, Covent Garden
It has been a great leap for a company such as Topshop to join forces with new technology and really get excited at the possibilities. They are definitely way ahead of their peers in the fashion highstreet, and their courage to make mistakes while trying new ideas, will just widen the gap.
[...] During Topshop’s London Fashion Week Mania, a theft occured. Two black apple macbooks went missing from the venue at Covent Garden. Both these macbooks were set up to automatically upload photos taken using Photobooth to Topshop’s flickr account and the Topshop London Fashion Week website. [...]
Was this the actual photobooth set up? What kind of cameras did you use?
…curious…
-L
Hi Lisa,
Actually, the original picture in this post is actually the Aperture area where Photographers could edit their photos. I’ve added a photo of the macbooth area. The camera’s were built in to the macbook pro’s.
[...] The story of that allegedly stolen laptop that automatically uploaded pictures a month later keeps getting stranger by the minute. Yesterday, one of the MacBook owners who identified herself as Willow confirmed that two MacBooks had been stolen from a Topshop Store in London, and added that the laptops still hadn’t been recovered. You can see her installation at the store with the two black MacBooks in the picture above, and her description of the installation here. [...]
[...] The story of that allegedly stolen laptop that automatically uploaded pictures a month later keeps getting stranger by the minute. Yesterday, one of the MacBook owners who identified herself as Willow confirmed that two MacBooks had been stolen from a Topshop Store in London, and added that the laptops still hadn’t been recovered. You can see her installation at the store with the two black MacBooks in the picture above, and her description of the installation here. [...]