one solution, no options
27
03
08
03
08
“I asked if he would come up with a few options and he said:
‘no I will solve your problem for you, and you will pay me. You don’t need to use the solution. If you want options go to other people.‘ ”
A rather tactful Steve Jobs tries to explain Paul Rand’s principles while designing the apple logo working for Next and Apple. I love the part where Jobs gets stuck on a stuttered ‘interesting’ while trying to explain Rand’s principles.
