sailorette’s diary - a diary writen by a sailorette for her loved ones to read after returning safely home from sea

During Topshop’s London Fashion Week Mania, a theft occured. Two black apple macbooks went missing from the venue at Covent Garden. Both these macbooks were set up to automatically upload photos taken using Photobooth to Topshop’s flickr account and the Topshop London Fashion Week website.

Now imagine our enjoyment when yesterday we noticed some new faces on our flickr account.

If you happen to have any information on the possible perpetrators, leave a comment.

view all the evidence here

UPDATE - 09th April 2007 To clarify: This is not a Hoax. Two computers were stolen from the Topshop London Fashion Week Covent Garden Venue, London, UK, during 11th to 13th February 2007. These computers were set up to automatically upload photos to the Topshop London Fashion Week Website via the Topshop Flickr Account. About a month after the theft new photos appeared on our flickr account and london fashion week website.

Whether the people in the photos are the theives, or have just bought a dodgy computer is still in question. As of thursday 5th April 2007, these computers had still not been recovered.

UPDATE - 12th April 2007 Thankyou to all those who offered constructive aid in this matter. One of the individuals in the photographs has come forward. Until we know more, the photograph above has been censored, and the flickr set hidden from public viewing.

This is one project that has driven everyone up a rather steep learning curve. Originally brainstormed as a vehicule to build bridges between the fragmented areas of London Fashion Week, the project has crossed bridges between two companies, pushed people to almost jumping off them and exposed our need for good engineers.

The idea was to blend the new technology and fashion by providing an online ‘hub’ that gathered live information from the London Fashion Week Venue in Covent Garden, and the London Fashion Week Lounge at Topshop Oxford Circus Store. Photobooths were set up in both venues, inviting Topshop customers and LFW atendees to take their photographs that were then uploaded directly to www.topshop.com/londonfashionweek/photobooth Topshop’s online editor and photographer could directly upload content onto the website from Mac Station set up at LFW Covent Garden. The plan was to install webcambs in the Topshop Oxford Circus Store window, the London Fashion Week Venue and the NewGen Cafe and broadcast live footage to the website as well as to a London Fashion Week Lounge at Topshop Oxford Circus. However, due to miscommunications, doors chewing ethernet cables and general LFW chaos, this ended up with three webcams at Covent Garden, and 30 minutes of recorded webcam footage.

The Aperture Area at London Fashion Week, Covent Garden

The Macbooth at London Fashion Week, Covent Garden

It has been a great leap for a company such as Topshop to join forces with new technology and really get excited at the possibilities. They are definitely way ahead of their peers in the fashion highstreet, and their courage to make mistakes while trying new ideas, will just widen the gap.

See for yourself