topshop

A new Topshop.com has launced and thanks to those lovely people at POKE it looks, and navigates, like an f1 car. And now the guantlet of style guidelines has fallen at my feet, and with it the responsibility to maintain the high standard of design and typography over the site.

So far its been the most interesting, and toughest, design job i’ve had what with pushing out fortnightly podcasts, weekly features, monthly events, and a myspace page, with the odd micro-site or two thrown in.

It’s very interesting to witness an old system like arcadia group, as it changes and restructures itself to become a self-sufficient online provider.